Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They serve various functions including remembering your preferences, tracking usage patterns, and enabling certain website features.

Consent Mode v2

Our website uses Google Consent Mode v2. When you first visit, cookies are disabled by default (DENIED status for all consent categories). You must explicitly accept cookies to enable them. Your consent preference is stored and respected across your sessions.

Types of Cookies We Use

1. Strictly Necessary Cookies

Purpose: These cookies are essential for website functionality and security. They enable core features such as:

• Session management and user authentication
• Form submission security
• CSRF protection
• Basic site navigation

Consent Required: No - these cookies are always enabled.

2. Analytics Cookies

Purpose: We use Google Analytics to understand how visitors use our site:

• Pages visited and time spent on pages
• Referral source and user flow
• Device and browser information
• Geographic location (aggregated)

Tools: Google Analytics (gtag.js)

Consent Required: Yes - analytics_storage consent must be granted.

Data Retention: Google Analytics typically retains data for 14 months.

3. Marketing & Advertising Cookies

Purpose: These cookies enable personalised advertising and remarketing:

• Google Ads remarketing and audience building
• Personalised ad display across Google Network
• Campaign performance tracking
• User interest categories

Tools: Google Ads (Conversion Tracking, Dynamic Remarketing)

Consent Required: Yes - ad_storage, ad_user_data, and ad_personalization consent required.

4. Preference Cookies

Purpose: Store your cookie consent preferences so we don't re-prompt you on every visit.

Consent Required: Implied by use; these store your explicit choices.

Google Consent Mode v2 Implementation

Our website implements Google Consent Mode v2 with the following defaults:

• ad_storage: DENIED (until accepted)
• analytics_storage: DENIED (until accepted)
• ad_user_data: DENIED (until accepted)
• ad_personalization: DENIED (until accepted)

When you click "Accept All," all consent categories are updated to GRANTED. Our js/consent-mode.js handles this update dynamically.

How to Manage Your Cookies

Cookie Banner

When you first visit, a cookie banner appears offering three options:

• Accept All: Grants all consent categories (analytics + marketing).
• Reject: Denies non-essential cookies; only strictly necessary cookies remain active.
• Settings: Opens the cookie settings panel for granular control.

Cookie Settings Panel

The settings panel allows you to toggle individual consent categories:

• Strictly Necessary (always enabled, cannot be disabled)
• Analytics (toggle to allow/deny)
• Marketing (toggle to allow/deny)

Browser Settings

You can also manage cookies via your browser's privacy settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Privacy, search, and services → Clear browsing data

Third-Party Cookies

Our site includes third-party scripts and services that may set their own cookies:

• Google Analytics: Sets cookies to track site usage.
• Google Ads: Sets conversion and remarketing cookies.
• Font Services (Google Fonts): May set minimal tracking cookies.

These third parties are bound by their own privacy policies. For details, visit their respective privacy pages.

Do Not Track (DNT)

Some browsers include a "Do Not Track" feature. Our site respects DNT signals by not setting marketing cookies when DNT is enabled. However, analytics and strictly necessary cookies may still be used for legitimate operational purposes.

Data Protection & Security

Cookie data is transmitted securely over HTTPS. Cookies cannot be used to retrieve personal data from your device-they only store identifiers that our systems recognise. Sensitive personal data (name, phone, email) is never stored in cookies.

Retention Period

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Typically retained for 1-2 years, or until deleted manually.
• Analytics Data: Aggregated data retained per Google Analytics retention policy (14 months default).

Your Rights & Choices

Under Australian Privacy Act (APPs) and GDPR (if applicable):

• You have the right to withdraw consent at any time via the cookie banner or settings panel.
• You can request information about what cookies we set and why.
• You can request deletion of cookie-related data by contacting us.

Changes to This Policy

We may update this Cookie Policy to reflect changes in our practices or new technologies. Continued use of our site signifies your acceptance of updates.

Contact Us

For questions about cookies or to request cookie-related data, contact:

Vibestrength Pty Ltd
info@vibestrength.world
+61 2 8068 4521